Parsons x Teen Vogue | Visual Merchandising

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H&M Styling.

Styling & Visual Merchandising

Happy Sunday:

Today’s post is dedicated to yet another Parsons x Teen Vogue aassigment. The focus on this one is visual merchandising and the science behind making it visually appealing for customers to shop in ‘your store.’

I had the opportunity to work as a Visual Merchandiser at Old Navy for a few months earlier this year – It was a totally new experience for me, but was one that has since stuck with my interests. There’s just something about styling that makes me happy. Though I don’t rock H&M often, every time I walk in there, I’m always impressed with how they style their merchandise. It’s why I decided to go into their store and highlight what they do to offer a better shopping experience for their customers.

This location is in Manhattan, New York. It’s a newer location – and the vibe of it rules.

As far as the actual store design goes: let’s face it, there’s just something about a white, crisp, store. Add mirrors to that, and you’d have an ‘infinite feeling’ experience while the chandeliers only add to the ‘runway-meets-streetstyle’ atmosphere. The store totally feels open and ready to take you on a fashion closet ride.

One thing that I found interesting was the placement of the sales item; they were placed where customers walked to most – the escalators and the fitting rooms. Speaking on the actual placement of the non-sale garments: I immediately noticed that they were properly styled. Dresses would be next to coats while tops and bottoms were together in color coordination. It’s an eye appealing set-up.

I still have a huge interest in Visual Styling & Merchandising, so this is definitely a field I plan to continue to expand my knowledge and experience. Especially since I plan to open up my own store – these are skills I will be using for years to come.

Thank you so much for stopping by,

Sending my love! Forever & always. ❤

GC xo

How I Style: BF Jeans | Video

 

Happy Thursday:

I’m a bit late on the ‘boyfriend jean’ bandwagon, I wont lie.

BUT, in my defense, they are intimidating – I never saw myself as the type of gal who could pull off the ‘boyfriend’ look, especially with having hips & a bit of a booty. Thank you, mama. To my surprise, I found that they are actually very fun to style. There are endless amounts of ways to rock ’em, really, & I dig it. As far as styling goes, I normally like being super baggy when rocking my BF jeans: wearing an oversized tee while wearing booties or heels to fem up the look is my go-to.

Side Note: I am currently playing around with tighter silhouettes when it comes to rocking my BF Jeans – definitely stay tuned for future outfit posts featuring them! Side Side Note: I recently went thrifting & found a distressed pair, those will also be featured soon.

What are your favorite ways to style your boyfriend jeans? Please feel free to comment down below!
‘Till next time,

GC xo