Parsons x Teen Vogue | Visual Merchandising

H&M Styling.

Styling & Visual Merchandising

Happy Sunday:

Today’s post is dedicated to yet another Parsons x Teen Vogue aassigment. The focus on this one is visual merchandising and the science behind making it visually appealing for customers to shop in ‘your store.’

I had the opportunity to work as a Visual Merchandiser at Old Navy for a few months earlier this year – It was a totally new experience for me, but was one that has since stuck with my interests. There’s just something about styling that makes me happy. Though I don’t rock H&M often, every time I walk in there, I’m always impressed with how they style their merchandise. It’s why I decided to go into their store and highlight what they do to offer a better shopping experience for their customers.

This location is in Manhattan, New York. It’s a newer location – and the vibe of it rules.

As far as the actual store design goes: let’s face it, there’s just something about a white, crisp, store. Add mirrors to that, and you’d have an ‘infinite feeling’ experience while the chandeliers only add to the ‘runway-meets-streetstyle’ atmosphere. The store totally feels open and ready to take you on a fashion closet ride.

One thing that I found interesting was the placement of the sales item; they were placed where customers walked to most – the escalators and the fitting rooms. Speaking on the actual placement of the non-sale garments: I immediately noticed that they were properly styled. Dresses would be next to coats while tops and bottoms were together in color coordination. It’s an eye appealing set-up.

I still have a huge interest in Visual Styling & Merchandising, so this is definitely a field I plan to continue to expand my knowledge and experience. Especially since I plan to open up my own store – these are skills I will be using for years to come.

Thank you so much for stopping by,

Sending my love! Forever & always. ❤

GC xo

New York Fairy.

“…She had the soul of a gypsy, the heart of a hippie, the spirit of a fairy…”

I am a proud Taurus. I know some folks aren’t into their horoscopes but I am a total horoscope junkie – I love to read them on the daily! One of the many known traits of Taurus’s is the fact that we are Earth signs – we love all things nature, and green. I totally have a connection with mother Earth and wanted to dedicate an entire post to all of her glory:






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The dress is from H&M: I am in love with how delicate and dainty I feel in it; it’s totally spot on as far as capturing the ‘bohemian’ vibes I’m constantly yearning for.

The earrings are from a local jewelry designer here in Bushwick who I happened to meet at my last Flea Market vending event; these are definitely my current go-to accessory. To check out her Instagram click here.

Both my shoes and clutch were thrifted. I will forever be a promoter of thrifting and recycling clothing. For my top 8 tips on thrifting, be sure to click here.

I’m also thinking about dedicating a post/video to the issues of Fast Fashion and how fashion really does feed off of our consumerist culture. This is something that I have personally been affected by and want to try to make a positive change in. Please let me know if anyone is interested in learning more about fast fashion and its effects on our planet!

As always thank you for stopping by!

Till next time,

GC xo